Lately there has been a lot of talk about the raising of web searches via mobile devices and tablets and Search Engine Optimization (SEO). By automatically formatting a website depending on what device it is viewed on responsive design has been acknowledged as an answer to user experience testing, so far. The design approach has also been seen favorable for SEO because of this focus on multi-platform usability.
Contributing factors as to why optimizers and developers are taking responsive design seriously are the recent support from Google and the increase of web searches via mobile. Without SEO your web efforts are dead really.
Responsive Design is loved by Google
Anything Google says or does is a pass because everyone working in SEO treats Google as an almighty deity of the Internet. Google’s rules are strictly noted by the ultimate gatekeeper of how a website should be enhanced by search engines, optimizers to ensure that their website is created to the search engine’s preference.
SEO has jumped on the bandwagon and follow a design approach of responsive design when optimizing a website for smartphones and the reason being that it was suggested by Google.
Responsive design makes Google’s life easier and that is the fact of the matter why Google favors it. Additional website versions were necessary for the content to translate well on mobile devices and tablets to maintaining optimal user experience and that is according to this design approach.
Now, responsive design automatically adjusts a page in a way that webmasters can retain their content on the same URL no matter what device a website is displayed on.
In this case there is no requirements for them to crawl and index separate versions of the same site and this is less work for Googlebot (Google’s web crawling bot which crawls to discover new and updated pages to be added to the Google index). Chances that a website will be ranked higher in search results are increased if analyzing a website’s content is made easy for search engines, thus achieving the objective of SEO.
One Website, One URL
The necessity of a separate mobile version is figured out by the purpose of a website. However, involvement of more effort may occur in terms of SEO, having to create two optimization campaigns, an issue that SEO responsive web design can help to overcome.
Google recognizes sites created specifically for desktop or mobile and divides them accordingly in search results, depending on what device you are searching from and this is one thing to be aware of when considering mobile websites and SEO. And because of this it means that a website for mobile typically won’t rank as well in desktop SERPs. Starting an SEO strategy from scratch is required when creating a mobile version for an already optimized website because mobile websites have a different URL and HTML code Google will treat their page authority separately.
When considering backlinks and social shares there is a disadvantage that all the authority accumulated from the original website pages, won’t carry over to the mobile version. However, that problem is eliminated by responsive design as you only have one URL for that content which there will be no separate optimization campaigns needed to optimize for different devices.
Responsive design could be also being seen as a response to current day browsing and optimal sharing experience on the Internet via differing devices. SEO signals to search engines that your website is informative and of significance and his makes your information easier to share on the internet.