YouTube has added a cool new feature for those using its Non-profit programme. Basically, it allows you to put links leading to external sites in your videos. The links will appear in the ‘annotations‘ you add to your videos (the ‘annotations’ feature allows you to overlay a text box in a video. Here for more details). This means that rather than just going on to watch another video after viewing yours, NGOs can lead people to sites where they can take action or donate money. Regular readers of The Rights Exposure Project will know how keen I am on providing appropriate mechanisms for action to accompany visual media, so for me this is a big improvement. Well done YouTube.
For a quick run through of the new feature watch the video below where Michael Hoffman of See3 Communications explains.
Filed under: Video Tagged: | tools&resources
