Amnesty continue to have a dig at Shell for their work in the Niger Delta with this new video and ad. The sarcasm that annoyed a couple of those who commented on the video is largely a parody of a Shell CSR ad (I guess much of the narrative is taken directly from one of the corporations public documents). I think it works OK. The pinch is the information holes this approach leaves. Compare with Ed Kashi and OSI’s work on the same issue.
This is the accompanying ad – directed at the Shell shareholders meeting. There is a direct public appeal to fund the ad – presented as ‘buying shares’ in the ad. Interesting fund raising concept.
Filed under: Campaigning, Photography, Video Tagged: | Africa, CSR, extractive industry, Nigeria, West Africa
