Depicting ordinary Chinese citizens as rabbits (we are about to enter the Year of the Rabbit) it shows them being abused by tigers (i.e. the Chinese government) in various ways linked to recent high profile scandals (including the tainted milk scandal) and everyday injustices (like forced evictions and impunity for those in power). It has apparently been censored in China, though the maker claims not to understand why.

“What I said is true, and I don’t understand why they’re scared of cartoons,” said the video’s director, Wang Bo, who works with the Beijing-based animation studio Hutoon.

Cartoons are often the medium of choice for poking fun at  authoritarian power structures as can be seen in this post from last year highlighting the Green Dam Girl manga character mocking alleged plans by the Chinese government to have security software installed in all new computers. For more on how internet based satire is on the increase in China read this WSJ article. And for a comparison with the image the Chinese authorities would like to project internationally check this out.