Now did I ever tell you about my theory of how Disney’s ‘Lion King’ is Islamophobic…?
Groupon (a company that uses group buying to acquire discounts on consumer purchases) has caused offence to some with the ad it aired during the Super Bowl on 6 Feb.
This is not the first time the company has touched a few nerves. This one on whales didn’t go down too well either.
The ads target those rather cheesy celebrity driven charity commercials that NGOs are want to make, but probably tread to close to trivialising the causes they initially appear to be supporting.
Far from being heartless corporate bastards Groupon originated from a pledge bank initiative called The Point. Obviously, there wasn’t much money in that so they ended up selling group discount coupons. The company also gives money to Greenpeace and the Tibet Fund, which doesn’t excuse poor humour, but suggests they are not totally without a conscience.
Looks like Greenpeace were able to see the funny side though;
“It was a pretty tongue-in-cheek message about over-the-top celebrity cause advertising, which is what the sponsors of the commercial, Groupon, were going for,” Greenpeace said in a message posted under the video ad.